Analyzing the social dynamics of the 2020 New York and Milan Fashion Weeks.

Which brands do these international communities engage with?

Knowing that there is a global community for Fashion Week inspires us to analyze which Brands they are engaging with.This result will provide insights for Brands and users to explore the various audiences garnered by each of the two FW events.

Main Findings

From this we see which brands were popular amongst the common languages. We see that Prada and Gucci are the two brands that appear in all of the top languages, and most of the tweets for Prada and Coach were driven by Thai users.

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Protocol

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