The geo locations of Tweets further reveal a strong Asian community which are engaging with FW on Twitter. For this research, we provide an interactive tool to explore where FW consumers were tweeting from for each of the Milan and NY Fashion Weeks.
Main Findings
The spatial analysis if the tweets supports the findings above. We see the most influence where we would expect in the U.S., and we see the U.K. and Thailand as other influential areas, with the Philippines also showing significance on the map.
Protocol
